Last month I was invited to the BMW 3-Series launch event hosted by BMW Toronto. The 3-Series is BMW's bread-n-butter car which means the event was completely packed. This event was much bigger than last year's BMW X1 launch. The most notable changes to the F30 iteration of the 3-Series are the wider headlights, that go directly against the kidney grill, and the option of a fuel efficient turbocharged inline 4-cyclinder engine producing up to 241hp. In between the wine, beer and food, I took the opportunity to grill the BMW reps about the lack of a 3-Series coupe in the line-up. Official word was "no comment" but they were hinting that HQ was leaning towards only having even numbers in the BMW series (2,4,6) being coupes and odd numbered vehicles (1,3,5,7) being sedans. I think BMW is diluting their brand by taking a page out of Mercedes' playbook and releasing a model for every demographic under the sun. Why do we even need a 6-Series Gran Coupe...that has 4 doors?! Who really needs a long wheel base 3-Series...just go buy a 5-Series already! This looks like the end of an era for the M3 Coupe. It's going to be a while till I get used to saying "M4 Coupe". *Update: Now BMW's releasing an M6 Gran Coupe? Seriously?!!
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